Latin American cryptocurrency exchange Bitso has become the first crypto sponsor for the Mexican National Team (Selección Mexicana de Fútbol).
The national team will work with Bitso to offer crypto education opportunities in Mexico and also develop a series of NFTs that the exchange will distribute. Bitso is not disclosing the sponsorship value, a spokesperson said.
This is Bitso’s latest professional sports partnership, with a wave of deals happening in the past few months. Last week, the exchange landed a three-year deal with Brazil’s São Paulo Futebol Clube. In November, it announced a deal with Mexico’s Tigres soccer club.
Bitso has more than 3.7 million users in Brazil, Mexico, Argentina, and Colombia. The cryptocurrency exchange is valued at more than $2.2 billion, according to the company.