Spotify becomes the new Barcelona shirt sponsor

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Being the new Barcelona shirt sponsor is very exciting for Spotify CEO Alex Norstrom. The Barcelona-Spotify partnership has been one of the most talked-about shirt sponsorships in recent years, with much of the excitement centered on the possibility of changing music-related logos appearing on Barca’s shirts throughout the season.

The board was shown mock-up images of the shirt with just the basic Spotify logo on the front, but Alex Norstrom has given quite a clear indication that Spotify still has something more interesting in mind.

Barcelona’s 22-23 home shirt was recently released, with the Spotify logo on the chest in the launch photos, and it is available with and without a sponsor logo. This could be to allow for a different logo to be printed on at a later stage, giving fans the option of which artist they want on their shirt.

The inclusion of QR codes or other interactive initiatives on the shirts has also been mentioned, but the Spotify CEO’s remarks appear to imply that different artists will play a key role in the visual aspect of the sponsorship deal.

Rox and Ken discuss how much shirt sponsors matter and what this means for the artists affiliated with sports brands.

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