AC Milan is looking for a new fashion partner as its contract with Italian casualwear company Harmont & Blaine expired at the end of the season. The elite Serie A champions will wear the late Virgil Abloh’s apparel for the 2022–23 season, according to an exclusive report from MilanPress.it.
Abloh’s brand has previously collaborated with Nike on football apparel, including jerseys, boots, and accessories; but, if the agreement with AC Milan is approved, it will mark the company’s first acknowledged association with a sporting group.
With its headquarters and one of its biggest shops located in the Italian fashion capital, Milan, Off-WhiteTM has close ties to the city. The team uniforms are anticipated to continue to be created by Puma, while the team’s new fashion partner will be in charge of the off-field attire.
Following collaborations between PSG and Jordan, Inter Milan and Moncler, and another Italian football team A.S. Roma and Fendi, the announcement was made. Next year, expect the team, which features Zlatan Ibrahimovic and Olivier Giroud, to maybe offer up curated outfits.
Rox and Ken discuss what the Off-White and AC Milan style partnership means and how it can be an entry point for casual fans of the game.