The UEFA Women’s Champions League will be featured in FIFA 23 thanks to the multi-year partnership with EA Sports. As part of the agreement, the video game developer will also support the platform Together #WePlayStrong, which aims to encourage more girls and women to play the game. Early in 2023, EA Sports will be adding the competition to the game, starting at the knockout rounds.
“We are delighted that EA SPORTS has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights. We are also thrilled to see the UEFA Women’s Champions League being integrated into EA SPORTS FIFA 23. It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success.” said Nadine Kessler, UEFA’s chief of women’s football.
It has also been announced that a fund called “Starting XI Fund” will be used to advance the women’s game. EA Sports has already contributed a total of $11 million (£9.7 million/€11.1 million) to the fund to include in-game, league, club, and athlete initiatives. In order to encourage young women from different backgrounds to participate in the game, the video game developer has also committed to funding an internship program.
Rox and Ken discuss what the impact will be for the women’s game in Europe and if we can expect to see more women’s league’s added in the future.